I help brands talk to people.

Hi, I’m Michaela, but most people call me Misha. I’m a Copenhagen-based Native English copywriter and creative strategist — equal parts words and visuals, logic and instinct. I build brands that know who they are, and write stories that make people feel something (and ideally, do something too). In other words, I help brands shape their verbal identity.

Thanks to my varied background, I speak fluent business strategy and turn it into ideas that move people and shift perceptions.

I love making work that’s culturally relevant and resonates with audiences. I believe that the campaigns should sit at the intersection of intelligence and emotion — where data has heart, and creativity has purpose.